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Behind the Seams

Founded by Barbara Bell, Bell Uniform Design has developed fashion-forward, functional uniform collections for leading hospitality and lifestyle brands since 2004.

Our award-winning team boasts an unparalleled background across the fashion, retail, hospitality, advertising, gaming, and beverage industries. Bell Uniform Design leaders have helped shape the work of iconic fashion houses, retailers, and enterprises including Hervé Leger Leroux, Salvatorre Ferragamo, DVF, Vineyard Vines, Alice + Olivia, Polo Ralph Lauren, Theory, Macy’s, Inc., BCBG Max Azria Group, Ann Taylor, Victoria’s Secret, Gap Inc., MGM Resorts, and Wynn Resorts. This comprehensive perspective enriches our approach to deliberate and enduring design.

Bell Uniform Design is a proud member of the Women's Business Enterprise National Council.


Our Services


  • Full program design

  • Custom fabric and prints

  • Accessories

  • Swimwear


  • Domestic and international manufacturing

  • 4-6 week turnaround

  • Wearable merchandise

  • No minimum orders on most pieces


  • Fitting and installation assistance

  • Style guide development

  • Budget and order development

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